AdWords Policy changes – let the gaming commence

new-google-adwords-logo_1There’s a policy change on the horizon for Google AdWords. I just galanced at it, and bits of it certainly raised my eyebrows.

Examples of products or services that enable dishonest behavior: Hidden or “secret” surveillance devices; hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services

I particularly liked the bit above. One the one hand, this should go a ways towards cleaning up the bottom feeder types of adverts; on the other hand, without these types of ads will AdWords continue to remain as profitable? Not as relevant – they should increase in relevance, but will enough money continue flowing?

I also particularly liked this one:

Misrepresentation of Self, Product, or Service …  making misleading or unrealistic claims regarding weight loss or financial gain