Tag: marketing

Keeping digital MSM relevant – case for micro payments?

Lately I’ve been seeing a lot of MSM (digital) pushing back with subscriptions, and I can’t say I totally disagree with them. Just their subscription model. For me at least, their biggest problem is just that they hope they can convert people to paid subscribers to read all their stories. It suffers from the same problem as…
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2016-09-04 0

Iteratively refining email lists by send-open-click analytics

Something that just dawned on me while web grazing today, is that I can collect analytics on our newsletter lists – at least with Vision6 – and feed that back into refining our lists. For example, Vision6 lets us see exactly which list members clicked the email, as well as their platform, which links they…
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2014-06-01 0